專任師資
施光訓 教授
  • 現  職:
    中信金融管理學院金融管理研究所教授兼校長
  • 專線電話:
    02-86741111
  • 校內分機:
    66852
  • 傳真電話:
    02-86715905
  • 電子信箱:
    Shihsteve33@hotmail.com
  • 個人網站:
個人著作
題目 作者姓名 期刊名稱 出版
年份
期別及
起訖頁數
出版社
及出版地
Customer-based brand equity of smartphone in the emerging market. Huang, Y. T., & Shih, K. H. International Journal of Mobile Communications 2017 15(5), 467-490
“Assessing Users' Intentions on the Mobile Securities Trading System.” Kuang-Husn Shih, Ming-Fang Lee International Journal of Mobile Communications 2017 15(3), 252-265
建立教師甄選評量機制系統之研究 張曉禎、施光訓、黃怡敏 績效與策略研究 2016 13(2),19-44
“Understanding consumer adoption of mobile commerce and payment behavior: An empirical analysis.” Wan-Rung Lin, Yi-Hsien Wang, Kuang-Husn Shih International Journal of Mobile Communications 2016
“Mobile-assisted language learning: Effects on EFL vocabulary learning.” Yen-Hui Wang, & Shih, Kuang-Hsun International Journal of Mobile Communications 2015 Vol. 13, No. 4, 358-375
“A Correlation Analysis of Mobile Banking Use Intentions?” Shih, Kuang-Hsun Journal of Accounting, Finance & Management Strategy 2015 Vol. 10, No. 2, 1-16.
“Is mobile banking a competitive weapon?” Shih, Kuang-Hsun & Lin, Ching-Yi. International Journal of Electronic Finance 2015 8(2-4), 189-201.
A Multi-Criteria Decision Making for Innovation Services Attributes: An Empirical Study of Mobile Banking System Wan-Rung Lin, Yi-Hsien Wang, Kuang-Husn Shih Journal of Testing and Evaluation 2015 43(4), 938–947
“探討消費者購屋決策之關鍵成功因素.” 施光訓*、王虹云、林靜怡 會計與財金研究 2015 8(2)83-106.
Examining the hesitation incentives on the usage of mobile cosmetic medical systems. Liu, Li-Ling & Shih, Kuang-Hsun International Journal of Mobile Communications. Accepted, Forthcoming. 2014 12 (5), 512-531

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